The lecture's objective is to make the dynamics of innovation competition clear to the students and to provide them with a broad overview of the theoretical foundations and practice-relevant aspects of innovation management. In order to achieve these goals, the lecture will teach concepts, classifications and dimensions of innovation management as well as core topics of innovation research, including their relevance for competition. In addition, the topics of innovation culture and the promotion of innovation and creativity in companies are discussed and analyzed using real-world examples.
After successful completion of the course, students will have knowledge about
- the most important concepts, theories and methods of innovation management,
- Indicators of innovation management, marketing and controlling,
- solution approaches for specific problems and issues of innovation management in companies and can transfer these to different fields of application.