Human-centered Transformation
The Human-centered Transformation research area investigates the human, cultural, and organizational dimensions of digital change processes. It is based on the conviction that transformation is not achieved through technology alone, but through people: their needs, values, experiences, and willingness to actively support change. The area explores how organizations can implement change in such a way that employees and stakeholders are not only affected, but also become co-creators. The goal is to reduce resistance, build acceptance and trust, and unleash existing innovation potential.
The focus is on questions about the social, economic, and ethical implications of digitalization and artificial intelligence: How can change processes be designed in such a way that they empower people and have a lasting impact? How can co-creation, participation, and trust be strengthened during change, and which models support the integration of cultural aspects and corporate culture? In addition, the division investigates how AI and digital technologies can be integrated into transformations in such a way that they expand human capabilities rather than replace them, what role diversity and inclusivity play in transformation processes, and how the effectiveness of such changes can be systematically measured and evaluated.
The research area focuses on three main areas.
Human-centered systems and AI-supported interaction
Research into digital systems, products, and services that are geared toward the needs, abilities, and experiences of users. This includes studies on user experience, acceptance, interface design, and AI-supported assistance systems. A particular focus of application is currently in the area of networked mobility systems.
Cultural and organizational change in industry and administration
Analysis of change processes, skills development, new job roles, and human-machine collaboration in organizations. This also includes acceptance research on the use of AI, automation, and robot-assisted processes, as well as the development of strategies for change and co-creation.
Trust, ethics, and participation research for data-based systems
Investigation of social acceptance, data protection, ethical guidelines, and models for how different interest groups can be involved in digital transformation processes.
Our research aims to implement digital transformation in a people-oriented, responsible, and effective manner. We develop scientific methods, pilot projects, and practical models that enable organizations to understand technology adoption as a negotiation process—with participation, trust, and measurable benefits as the basis for sustainable change.
