Lehrstuhl für Technologien und Management der Digitalen Transformation
Herr Univ.-Prof. Dr.-Ing. Tobias Meisen
Research and development in data science implies not only a technical, but also an individual and societal view of digital transformation. User acceptance is of central importance to bring new technologies into professional or private use. Acceptance cannot be established and described by laws or guidelines, but is shaped by the experiences, prejudices, political-economic basic attitudes as well as world views and emotions inherent in each individual.
The focus of our research is on an interdisciplinary view of potential users and customers in their respective living and working environments. We explore explanatory models and identify parameters on the basis of which users make decisions. We take a holistic view of the socio-technical system: on an individual, social and cultural-spatial level.
We contribute to the public and scientific discourse by linking technical developments with an application context such as the mobility sector and by informing, sensitizing and involving the actors involved.
Selected relevant publications
AI for Future Mobility: What Amount of Willingness to Change Does a Society Need?
Proceedings of the 9th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS , page 38--43.